Fundamentals of Ecommerce: The Brand-Building Masterclass
A 27-hour deep course from the founder of The Oodie: product validation, profitable paid acquisition, CRO, retention, and scaling operations.
26h 50m
On-demand video
38
Lessons
Included
Certificate
Mobile & TV
Watch anywhere
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This course includes:
- 26h 50m on-demand video (free)
- 38 lessons
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
What you'll learn
- Validate products with the criteria a proven operator actually uses
- Build a brand customers return to instead of a commodity store they forget
- Run paid acquisition with unit economics that survive rising ad costs
- Lift conversion rate with structured CRO instead of random tweaks
- Grow repeat purchase and LTV with retention email flows
- Scale operations: inventory, cash flow, team, and suppliers
Official study guide
The complete 38-page companion book for Fundamentals of Ecommerce: The Brand-Building Masterclass, covering every module with worked examples, key terms, self-check questions, and a full glossary. Print it or read it offline.
Course content
5 sections · 38 lessons · 26h 50m- 10 Things To Guarantee Ecommerce Business Success | Oodie FounderPreview16m
- Shopify Tutorial For Beginners 2025 - COMPLETE GUIDE3h 5m
- Clickfunnels Tutorial For Beginners 2024 (COMPLETE GUIDE)20m
- Complete E-commerce Operations Guide (Advanced Tutorial)1h 20m
- How to Find Winning Shopify Products in 202410m
- How We Make Millions With Influencer Marketing | Complete Guide25m
- HOW TO SETUP KLAVIYO | Email Marketing Tutorial For Beginners14m
- 5 SECRETS THEY WON'T TELL YOU ABOUT E-COMMERCE9m
Requirements
- •A live or planned store - this is the level-two course after the Shopify build
About this course
A 27-hour deep course from the founder of The Oodie: product validation, profitable paid acquisition, CRO, retention, and scaling operations. This curated learning path is organized into 5 modules and 38 lessons, taught by Davie Fogarty. MegaCourse adds structure, learning outcomes, progress tracking, and a shareable certificate of completion.
Who this course is for
- Store owners past setup and stuck at inconsistent sales
- Operators who want brand economics, not dropshipping tricks
Instructor
Trusted creator on MegaCourse
Licensing & attribution
License: YouTube Standard License
Source: Davie Fogarty (founder of The Oodie)
Disclaimer: Educational content only - starting a business involves risk, results depend on execution and market conditions, and nothing in this course guarantees income. This is not financial, legal, or tax advice; consult qualified professionals before making business decisions.
Videos are embedded from their original creators and remain free to watch. MegaCourse's paid layer covers our own study guides, graded exams, certificates, and curation.
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